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Local producers secure supplier deals at stadium

Rob Broadfield taste tests the menu at Perth’s new Optus Stadium

West Australian Packaging company ticks all the boxes for Optus Stadium

Guess what’s new in New Zealand?

Local producers secure supplier deals at stadium

Tori Wilson  | Wednesday, 13 December 2017 9:49AM - Business News


Damon Venoutsos (left), stadium chief executive Mike McKenna, executive chef Jochen Beranek, Paul Papalia, and Ron Taggart with local produce supplied to the stadium. Photo: Attila Csaszar

About 30 small Western Australian food and beverage businesses have made the big leagues, winning contracts that contribute to $150 million committed to suppliers across five years at Optus Stadium.
Two key suppliers to win three-year contracts were Malaga-based New West Foods, and Food Packaging Australia (FPA).
New West Foods will supply more than 200 tonnes of frozen potato chips, 800,000 portions of MasterFoods condiments and 10 tonnes of seafood to the stadium annually, including Exmouth prawns, Derby barramundi and Geraldton crabs.
The contract will increase New West Foods’ business activity by about 15 per cent, according to owner and managing director Damon Venoutsos, who told Business News the contract was by some stretch the company’s largest.
New West Foods, founded in 1988 by Mr Venoutsos’s parents, Con and Despa, currently employs 20 people and distributes products to hospitality venues across Perth, as well as events such as the Perth Royal Show.
Mr Venoutsos acknowledged he was surprised to have won the contract when considering large corporate competition.
“Honestly, from the outset we thought if we got something it’d be excellent, but we didn’t think we’d get the volume of what we’d got,” he said.
“We’re looking at upgrading our vehicles and getting some extra staff, but really it (the contract) underpins future growth and the ability to be able to grow in our market.”
FPA founder Ron Taggart said his business, now run by his son Malcolm, had grown from three to 80 people since inception in 1989, with 50 based in WA.
The contract to supply Optus Stadium was FPA’s highest-profile win to date, Mr Taggart told Business News.


FPA will supply the stadium food packaging, including more than 500,000 hot chip containers, 200,000 burger boxes and 1.5 million beer cups annually, all of which will be made from recyclable material.
“It’s not just product value, it’s more staff, more vehicles, more tax to the country,” Mr Taggart said.
“As we grow with big companies like this, other companies want to get involved; and as other companies get involved, the company grows more, which means more employment.”
Small Business Minister Paul Papalia said it was pleasing that so much of the produce to be served at the stadium would be caught or grown in WA’s regions.
“I’ve got to commend them (Optus Stadium), they know that’s of interest to the government; it’s not like we’ve had to drag them kicking and screaming,” he said.
“They saw the benefit of it themselves and are contributing as a good corporate citizen as well and I think they would have known there’d be a lot of scrutiny around those sorts of decisions post the move from Domain (stadium).”
Mr Papalia said small businesses accounted for 41 per cent of the state’s total private sector employment, and the latest rounds of contracts would have a flow-on effect to dozens of small businesses involved in hospitality and primary production.
Other small produce suppliers to secure deals at the stadium include Little Home Bakery (bread), Morley Growers (fruit and vegetables), Total Food Distributers (meat), Mahogany Creek Distributors (poultry and game), Mondo Meats (meat), and Oil 2 U (oil).
Larger food and beverage suppliers will include Mrs Mac’s Pies, Gage Roads Brewing Company, and the recently announced Australian wine specialist Treasury Wine Estates.
About 35 different WA wines will be supplied to the stadium, including Devil’s Lair, Hartog’s Plate and Fifth Leg wines.
Mrs Mac’ has recently announced a partnership with WA-based Dardanup Butchering Company to craft a new steak pie, exclusive to the Optus Stadium.
According to Mrs Mac’ more than 85 per cent of ingredients used to make the pie will be WA-sourced.

Rob Broadfield taste tests the menu at Perth’s new stadium

EXCLUSIVE, Rob Broadfield, Food Editor  Wednesday, 13 December 2017 4:30AM - The West Australian


Rob Broadfield sits down with third-generation Mrs Macs owner, Rob Macgregor, to exclusively test the new range of stadium pies. If you think you are in for a traditional bucket of soggy chips and a dried-out hamburger at the next AFL clash at the new stadium, you might be in for a surprise. The West Australian was given access to dishes that will form the backbone of what stadium bosses call the retail range — the entry-level menu of fast foods available at a game. Much of it is the familiar burgers, chips, salads and hot dogs. “We are trying to give our visitors a good quality experience with some innovation in it, too,” Perth Stadium executive chef Jochen Beranek said. “It is not about the cheapest product, either. Expectations are higher these days.

Tex-mex pulled beef brisket. Picture: The West Australian

“They want food to be a part of their experience. We will always have our classic movers — burgers and hot dogs — but people want more. They want fresher, they want healthy.”
The stadium has moved away from the central kitchen model in an effort to keep food fresher and more accessible.


The chilli con carne loaded fries. Picture: Ross Swanborough


“We have a total 38 kitchens on site, most of them independent and able to cook at the point of sale,” Beranek said. “They will service over 50 retail food outlets around the stadium. My per-sonal goal is to transform dining in this stadium. I want people to leave us and be able to say they’ve had a terrific meal.”
The taste test adds weight to Beranek’s ambitions. The food is good. It is stadium food, so expectations are not at the haute cuisine end, nor should they be.

A foot-long cheese kransky. Picture: The West Australian

But the dishes on taste were streets ahead of those served at Subiaco Oval.
A slow braised brisket burger was surprisingly good and the “loaded fries” were over the top with cheese and chilli.
However, a simple wagyu burger was the star of the tasting. A spanking fresh caesar salad (with the curious addition of carrot) and a “foot-long” hot dog were also good.
Footy patrons are in for a treat but cooking and selling 20,000 burgers and chips in a couple of hours on game day will be the ultimate challenge.


West Australian Packaging Company ticks all the boxes for Optus Stadium.

Malaga based, family owned company, FPA Australia, will be procuring and supplying disposable food packaging for thousands of patrons at the new Optus Stadium in Perth.

FPA Australia is thrilled to be able to provide innovative packaging to complement the Optus Stadium offer, designed to enhance the fans first experience.

Mal Taggart, Managing Director of the family owned and operated company said, “We are looking forward to providing Optus Stadium with functional, innovative product to what is sure to become an iconic West Australian venue. We are confident, that this partnership between FPA Australia & Optus Stadium will continue for many years to come.”




  “Having been awarded this contract means more jobs for Western Australians, profits will be reinvested back into our WA business, and in turn revenue will flow back into the WA economy.”

FPA Australia is owned and operated by the Taggart Family in Perth. Managing Director Mal Taggart sits on the board of FPA Australia with his parents whom started the company back in 1989. FPA Australia also has distribution centres in Sydney and Brisbane, providing an extensive footprint for its proprietary owned brands, Capri, and its flagship environmental offer; Envirochoice Packaging. Employing fifty staff in Perth alone, FPA Australia continues to provide its customers with high quality, innovative packaging. This combined with their seamless supply chain solutions ensures FPA Australia is a leader in the Australian disposable food packaging industry.


What’s new in New Zealand?

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